[ 4P Digital Lab - Independent practice ]
Marketing that runs like a business - not like a campaign.
I help founders and operators build systems for growth - strategy, channels, analytics, and accountability in one place.
Rock-solid results.
WORLDWIDE
[ 01 - Who ]
I've been on the business side.
From 2003 to 2011 – supervisory roles in hospitality: hotels and restaurants. Economics, Marketing, Psychology, Business Administration – in practice, not in textbooks.
From 2012 to 2021 I worked as CEO – operations, revenue, and marketing as a business function, not a support role. When the market collapsed in 2014, I had to make digital work with a limited budget and no room for theory. That’s where the consulting practice started.
From 2021 – working with founders and teams across India, Europe, GCC, and the US.
Now based in Jeddah. Working with founders in hospitality, retail, and services across Ukraine, Saudi Arabia, and beyond.
I know what a marketer can hide from you. I’ve sat on your side of the table.
[ 02 - How I work ]
One person responsible. Not a committee.
I don’t hand you a strategy deck and disappear. I build the framework, manage the specialists, and stay accountable for what happens next. Think of it as a CMO without the overhead.
01
Strategy and positioning
Where you are, where you need to be, and how to get there without burning budget on guesswork.
02
Channel setup and execution
Right channels for your market. Set up, launched, and running – not just recommended.
03
Dashboards and tracking
You see exactly what works, what doesn’t, and why. No black boxes.
[ 03 - for whom ]
You might be a fit if-
01
“My marketing spend feels like a black box.”
You need visibility – what works, what doesn’t, and why.
02
“I have a strategy. Nobody implements it.”
You need someone who closes the gap between plan and execution.
03
“I’m entering a new market (starting a business / auditing digital marketing) and don’t know where to start.”
You need cross-cultural experience, not generic playbooks.
Selected works
All works
01
!Fest Hotels
Marketing framework for 4-hotel chain. OTA optimization, omnichannel setup, in-room digital services.
Read case
02
Mozaika
Saudi Arabia market entry (compatitive landscape analysis) for autism education brand operating across 4 countries.
Read case
03
Artistic Beauty
E-commerce – website which combines online shop and EdTech solution for beauty industry
Read case
04
Digital Menu and Loyalty Program SaaS project
A product solution for businesses (especially for hospitality business) which combines digital marketing instruments with audience tracking instruments
Read case
[ 04 - What clients say ]
10 reviews on Google.
Verified Google Business - Jeddah, SA
[ 05 - Conversation ]
Ready to build something - that works?
No pitches. No packages. Just a conversation about where you are and where you want to be.
+966 53 88 11 798
rostyka@antoshyk.com
